David Lynch is credited with the quote, “Even bad coffee is better than no coffee at all.” One has to take the aforementioned quote in context (see below*), because he also says of coffee, it’s “A beautiful addiction.”
It is indeed, and Capetonians are lucky enough to live in a city that has embraced an artisan coffee culture and is home to a number of superb roasters. Unfortunately, we are not all in a position to explore every roastery and every coffee shop in order to fully indulge our addiction. And let’s face it, while we often want to explore the myriad choices on offer, without a fairly extensive knowledge of beans and brews it can be intimidating.
But, like coffee, the internet is your friend and it happened to introduce me to a recent initiative, Cape Coffee Beans.
Founder Phaedon Gourtsoyannis is of Canadian – Greek – Belgian heritage, has travelled extensively and lived, inter alia, in Belgium, Canada, the US, the UK and, as of two years ago, Cape Town.
As a food, wine and coffee lover, Cape Town was a perfect fit, and with his extensive background in e-Commerce it didn’t take too long for Pheadon to combine his experience and his love for coffee into an exciting initiative that allows you to explore the local coffee culture and have the freshest beans delivered to your door – anywhere in South Africa.
What I love about the Cape Coffee Beans website is that Phaedon and his team share detailed info about each carefully selected roastery, what makes their coffee good, and why Cape Coffee Beans has chosen to make it available, resulting in both education and the desire to try something new.
Cape Coffee Beans is an online destination where you can explore coffee in all its caffeinated – and, if you swing that way, decaffeinated – glory and choose a selection to try, whether a firm favourite or something new. They currently stock 12 brands and will slowly add more as they experiment, taste, savour and finally share.
A few things to note:
You are buying beans, not grounds, because the experience and flavour sensations of grinding then brewing is something everyone should experience. In many cases it is a meditative ritual worth savouring. That said, as an addict myself, I firmly believe there are times when it is all about the much-needed caffeine hit, so shortcuts are allowed.
Secondly, you are not going to receive your beans within 24 hours of ordering. While Phaedon will be exploring express delivery in the future, right now they ask you to factor in a delivery time of up to a week. This is primarily driven by the fact that they collect beans from the relevant roaster only once an order is received, ensuring that the coffee you receive is as fresh as it would be if you were collecting from the roastery yourself. But given that I live half way between a small town and a tiny village, and it took my plumber two days to find my home, I am more than happy! City folk, on the other hand, will be only too glad of the convenience of door-to-door delivery.
Besides the coffee selections, you can buy affordable grinders, coffee makers, Aeropress and Hario equipment and accessories, as well as gift vouchers for the coffee lovers in your life.
As a (Cape Town) city girl living in the country, all I can say is: Excuse me for a minute, I need to go and order some coffee.
David Lynch quotes:
“I like cappuccino, actually. But even a bad cup of coffee is better than no coffee at all. New York has great water for coffee. Water varies all around. We’ve got to drink something. Do you just drink water, sometimes? It’s very good for you.”
“If you turn away from them [cups of joe] for one second, they go cold on you.”
“I’d have coffee, sometimes six cups, along with the shake, and I’d have sugar in my coffee. By then I would be pretty jazzed up, and I’d start writing down ideas.”
Explore David Lynch at The City of Absurdity